The brand’s manufacturing process uses toxic dyes, solvents, and pesticides that cause carbon emissions and use of fresh water and land resources.

The cheap clothing used by the company does not encourage sustainability

The constant rotation of new trends has impacts on the environment as cheap clothing.

online selling during Covid -19 crisis couldn’t completely eradicate the loss but it kept them on their feet.

H&M’s annual revenue was 20.726 billion US dollars in 2020, and it has reduced by 15.42%.The pandemic of covid-19 has reduced total sales, annual revenue, and the company’s net income.

approximately 80% stores of H&M were closed down because of the lockdown situation in many countries which naturally caused them to lose 18% of their net sales in 2020.

although it was expected that the US dollar would fall down, they increased taxation on their imports which made it very expensive for the people in the US to purchase H&M.

H&M has to be very cautious with their pricing policies in every country they operate in in order to have an edge over competition.

H&M has a very large customer market across the world.The economies of scale help the company to reduce the per-unit cost of the product.