Sales promotion refers to the set of marketing activities aimed at stimulating the demand for a product or service, typically in the short term. These activities are designed to complement other elements of the marketing mix, such as advertising, public relations, and personal selling. Sales promotions are often used to achieve specific objectives, such as increasing sales, introducing new products, clearing out excess inventory, or building brand awareness.

Dive into the structure of a dynamic sales team training program with our mind map that covers both commercial and corporate training modules. The map provides insights into disease background, market situation analysis, product training, corporate overviews, and company objectives for 2022. This strategic guide is designed to equip sales teams with the knowledge and skills necessary for optimal performance in competitive marketplaces.