A succinct description of a qualitative pursuit that drives the organization in the desired direction (time-bound, achievable, inspiring, resonant with the team)

It is a quantitative description used to measure the achievement of goals (in line with the SMART principle)

Organizations face challenges: ① Strategy execution ② Organizational restructuring ③ Continuous growth ④ Disruptive innovation ⑤ Employee engagement

Benefits: ① Promote communication ② Respond quickly to changes ③ Focus energy ④ Open and transparent ⑤ Bottom-up ⑥ Forward-looking thinking

OKR is a set of rigorous thinking framework and continuous discipline requirements designed to ensure that employees work closely together and focus their energy on measurable contributions that can promote organizational growth.

Mission: Simple and clear, inspire desire for change, long-term, easy to understand and communicate

Vision (constantly changing): Quantitative and time-bound, concise, mission-aligned, verifiable, actionable, inspiring

Strategy: What drives us forward (products and services, customers and markets, capacity or capabilities, technology, sales and distribution channels); what we sell; who are our customers; how we sell

weekly meeting

mid-month review

quarterly evaluation

1.0: An ambitious result that is almost impossible to achieve

0.7: Difficult result, but ultimately achievable

0.3: Business as usual level

0: No progress