“serve consumers through online and physical stores and focus on selection, price, and convenience.”

“to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

Customer obsession

Ownership

Invent and simplify

Hire and nurture the best

Go for the highest standards

Think big

Bias for taking actions

Frugality

Vocally self-critical

Dive deep

Earn trust

Have backbone

Deliver results

Disagree and commit