1. Define your target market: Identify who your ideal customer is and what their needs are. This will help you tailor your products and marketing efforts to reach your target audience effectively.

2. Conduct market research: Research your competitors, pricing, and trends in the market. This will help you identify gaps in the market and areas where you can differentiate your brand.

3. Develop a unique value proposition: Based on your research, identify what sets your brand apart from competitors and craft a clear and compelling value proposition that resonates with your target market.

4. Create a marketing plan: Develop a marketing strategy that includes social media, email marketing, advertising, and other tactics to promote your brand and products to your target audience.

5. Develop a product line: Create a range of products that reflect your brand's unique value proposition and appeal to your target market's needs and preferences.

6. Establish partnerships: Collaborate with other businesses or influencers in your industry to expand your reach and build your credibility.

7. Set financial goals: Determine how much revenue you need to generate to reach your goal of 10k by 2025. Break this down into smaller, achievable milestones and track your progress regularly.

8. Monitor and adjust your strategy: Regularly review your business performance and adjust your strategy as needed to ensure you stay on track to reach your goals.